hoi · hej · hola

hoi · hej · hola

I'm Lili, a Lead Product Designer with over 10 years of experience, passionate about crafting exceptional digital experiences. With a keen focus on user-centric design, I thrive on collaborating with talented teams to build products people love.

Beyond my design role, I'm an educator, speaker, and the founder of SoulDoodles, a community fostering creativity.

Currently, based in Barcelona, where I’m expanding my skill set with a Master's in Business and Design at Elisava

SoulDoodlees Podcast

I'm the host of the SoulDoodles podcast, where I bring together creators for conversations designed to inspire adults to reconnect with their creativity.

Our interviews have the relaxed atmosphere of a friendly coffee chat.

Speaker CV

I frequently receive invitations to speak at workshops and conferences, as well as participate in interviews.

In these opportunities, I openly share my journey of becoming a product designer and the insights I've gained as an immigrant Latina in the tech industry after living in San Francisco and New York City.